Who I Help

I enjoy helping folk who want to move more; runners AND walkers (after all, if you run, you walk too). This is what I hear every day …

Why can’t I run ‘like this’? Should I run ‘like this’? How should I run?

Is running meant to hurt? Should I run through the pain?

What shoes should I wear? Is ‘minimal’ a good/bad idea? Are orthotics good/bad?

How do I get my glutes to wake up (I’ve been told they’re sleepy)?

Should I stretch: before I run/during a run/after I run/ever/never?

Am I good enough to have a gait analysis?

Isn’t knee pain ‘normal’ for runners?

I have flat feet. Can I run?  I have high arches. Can I run?

I keep getting achilles tendonitis/calf strains/hamstring strains/back ache/neck ache/shoulder ache/shin splints/stress fractures … is this a sign of something?

What’s the best thing to do to prevent injury?

How do I run more efficiently?

The only way I can run is by going fast; is this a problem?

What’s the best way to run?

What’s the best way to prepare to run?

What should I do after a run to prevent stiffness?

Are treadmills bad?

How do I get better at running?

… and sleuthing better answers to common (& uncommon) walking and running questions is what I do best!

If I ask myself “What more is possible?” I find the answer is always “Plenty”.  From free information on my social media feeds, through my book Even With Your Shoes On and the supporting “PFM WujWum Series of 6” videos on the Thinkific platform, all the way through to the most advanced High Performance gait analysis tech in the world (fondly known here as DORIS), I am here to help, and more importantly, I CAN help.  I have helped many.  From sports professionals with career-threatening injuries through to novices, full of doubt but with big hearts. I can help you too, and I’d LOVE to help. Helpful is my middle name.

Free Helpfulness:


FB, Insta, Twitter, YouTube

Below £30 Helpfulness:

My book in print: Even With Your Shoes On

My running invention: The Magical Lemni

My book in print and Kindle: Even With Your Shoes On

Walking & Running Barefoot Audio Coaching Downloads

Around £70 Helpfulness:

“PFM WujWum Series of 6” movement videos

Group Workshops (max 15 runners, but sadly on hold for the foreseeable future until travel and planning become more certain again)

Remote Helpfulness:


High Performance Helpfulness @ Serendipity HQ (with DORIS):

5 hrs 1 person/7 hrs 2 people for initial analysis

Follow-ups 3 hours

The PFM Way

The PFM Way to Movement Efficiency, for CONNECTION to the movement family across the globe, for CLARITY of information leading to better understanding of movement, and for the JOY of great movement.

We are focused on:

  • Finding the Enjoyment in Walking and Running.
  • “… the goal is not just to reach your potential but to build it, to make things possible that were not possible before.”
    K. Anders Ericsson, Peak: Secrets from the New Science of Expertise
  • “Basic Basic Basic, don’t get sick of the basic … and when you have the basic you go forward further … easy.” – Martial Arts Grandmaster Bobby Taboada of Balintawak
  • “Being a Good Example” – GM Bobby Taboada Legacy